Digestive Health Supplements Australia
Digestive health supplements in Australia are sold either as foods or as listed medicines, and which one you are buying decides what the label is allowed to tell you.
Dietary supplements for digestive health: food or medicine?
| Sold as a food | Listed medicine | |
|---|---|---|
| On the pack | Nutrition information panel | AUST L number |
| Regulated by | Food Standards Australia New Zealand and state food authorities | Therapeutic Goods Administration |
| Health claims | Only pre-approved or notified food claims | Only the indications on its listing |
| Typical format | Powders you stir into a drink | Capsules and tablets |
Every product on this site is a food. That is why we tell you what is in it rather than what it does.
Digestive health supplements we make, by what is in them
- Gut Health Plus: partially hydrolysed guar gum with Bacillus coagulans MTCC 5856. About 5 g fibre and 1 billion CFU per 6 g serve.
- Gut Health Powder: a plant fibre blend, 4.1 g fibre per 8 g serve.
- PHGG: one ingredient, about 5 g fibre per 6 g serve.
- Organic inulin: one ingredient, 4.5 g fibre per 5 g serve.
- Psyllium husk: one ingredient, 3.5 g fibre per 4 g serve.
Dietary fibre contributes to regular laxation.
Each 6 g serve of our Gut Health Plus provides about 5 g of dietary fibre, making it a good source of dietary fibre. Enjoy as part of a healthy diet that includes a variety of foods.
Reading a digestive health supplement label: 5 checks
1. Food or medicine
Look for an AUST L number. No number means it is sold as a food.
2. Grams per serve
The nutrition panel gives dietary fibre per serve. Compare that, not the size of the tub.
3. CFU per serve, if it lists a live culture
The count should be given per serve, and it should be the serve you will actually take. Gut Health Plus reaches 1 billion CFU at the full 6 g serve; the 3 g starting serve gives half that.
4. The full ingredient list
Blends should list every ingredient. Ours do, flavours included.
5. Cost per serve
Price divided by serves. Our figures are below.
| Product | Serve | Fibre per serve | Cost per serve | Cost per 10 g fibre |
|---|---|---|---|---|
| Gut Health Plus | 6 g | about 5 g | $1.25 to $1.57 | $2.50 to $3.15 |
| Gut Health Powder | 8 g | 4.1 g | $1.29 to $1.83 | $3.15 to $4.47 |
| PHGG | 6 g | about 5 g | $0.93 to $1.32 | $1.86 to $2.64 |
| Organic Inulin | 5 g | 4.5 g | $0.44 to $0.68 | $0.98 to $1.51 |
| Psyllium Husk | 4 g | 3.5 g | $0.19 to $0.24 | $0.55 to $0.68 |
Fibre from our 2025 labels. Cost per serve runs from the best value pack to the single jar. Cost per 10 g of fibre is the cost per serve divided by the fibre in it, times ten.
Questions
Are digestive health supplements food or medicine?
Either. Fibre powders are usually sold as foods. Products with an AUST L number on the pack are listed medicines and follow different advertising rules.
Do you make listed medicines?
No. Everything on this site is sold as a food.
What does CFU mean on Gut Health Plus?
Colony forming units, the standard count for Bacillus coagulans. Our label gives 1 billion CFU in a 6 g serve.